At Digitize we thrive on finding and fixing inefficiencies in systems and processes. Our customers enjoy our analytical ability to identify their businesses focus. We make a solution that simply works. No matter where your business is today, from running out of notebooks, a folder of excel documents, or an off-the-shelf CRM. We can work with what you have and find ways to get your business more efficient within weeks.
A CRM is the core of your business. It is the part that ensures your customers are engaged and the interaction convinces them to continue coming back.
Your marketing is the lifeblood of your company. Sales need to be consistent for the business to grow. Improve your sales flow with a system that helps integrate your entire business. A system that you can constantly improve by validating key metrics and modernizing approaches that aren’t keeping up.
All sales have a life cycle which moves from cold leads to opportunities which turn into proposals and quotes. However you track your sales, they can be represented as a funnel. The more that comes in from the top, the more revenue for you. A custom CRM will monitor your sales funnel to ensure you are obtaining enough leads to keep your staff busy. The sales funnel can also give insight into how much marketing you may want to spend, what your average return on marketing is, and how far into the future you should start marketing when expansion is on the horizon.
Keeping your customers engaged is the key to a successful long-term relationship with them. You want to be the first person they think of when they are looking for your services, preferably before they even know they are looking for them. With a custom CRM you can create a refined, automated, process that sends out notifications to your potential customers when it’s likely they will be about to start looking.
The heart of the CRM is in the name. Managing the relationship between you and your customers. A good CRM will ensure you are always delivering a repeatable, consistent, professional and enjoyable experience to your customers while giving you the information you need to refine this process and spot deteriorating relationships fast. A modern CRM will make sure you never drop the ball having your customers wondering where you are or what’s going on. A good CRM is simply that.. a good customer relationship.
Every lead that comes in, regardless of whether it turns into a signed deal or not, provides a wealth of information. This information is extremely valuable to your company, as it gives you the opportunity to review your processes to see if there are any refinements you can make to capture missed deals in the future and therefore increase your conversion rate.
Generating new leads can come in many shapes and forms. The crucial fact is that when you start a new lead generation process, you need to be measuring its success and efficiency. A custom CRM will make sure you are always investing the most time in the best places. Start new marketing funnels without fear and rapidly prototype new sales campaigns.
At Digitize we constantly recommend our customers considering using Dataflex by Data Access when developing their CRM.
Data Access built DataFlex almost 40 years ago and has been an industry staple for building reliable and trusted CRM’s across many large and small organisations.
The most important part of a custom CRM is building it with someone you can trust. You will engage in a long term relationship with any provider and work together to ensure your business is succeeding. At Digitize we pride ourselves in getting very excited about our customer business and doing what we can to ensure they succeed and become more efficient.